Profitable Property Content Marketing
Learn how I got more than my asking price in a slow property market using social media and content marketing
Divorce. It meant I had to sell my forever house.
You know, the house I thought I’d never leave, the house I loved for its quiet tranquillity and beautiful panoramic views over the neighbouring hills.
But this was also a house that had seen a lot of heartbreak and our lives fall apart, so it was time for a fresh start.
About six months after ending my marriage, I engaged a real estate agent to sell our family home.
They did all the usual things: listed it on real estate platforms, and contacted all of the suitable buyers on their list.
However, the people attracted to the house were not the right kind of buyers.
They just didn’t love it enough. After 3 months, I parted ways with the real estate agent and left it for six months.
Then, I thought “what if I just sell it myself. What would that be like?”
The result? I sold the house for more than the asking price and made $140,000 in profit in a slow real estate market and saved myself $15,000 in real estate fees.
How did I get a result like that?
That’s what this course is about.
I am going to walk you through a step-by-step strategy for selling your house using content and social media marketing.
This course is for
- FSBO -- property owners who want to sell their own property using a for sale by owner website.
- Real estate agents -- Professional real estate agents
- Property owners who want to help market their property when using a real estate agent (or realtor)
Whether you use a real estate agent or not, this course could make a difference to getting the right buyer through the door, getting the right deal on the table and walking away with a healthy profit, even in a slow market.
And, if you are a real estate agent and you want to upskill in social media marketing, this course is also useful for you.
Here's what is covered
Module 1: Introduction and welcome.
Module 2: Establish your ideal buyer -- This is crucial. Get this right and it could make a massive difference to the sale price.
Module 3: Your sales copy -- Most real estate agents think that the house description is about the house. It’s not about the house! It’s about who is buying it. If you want your copy to sell, you need to make it more about the buyer than the house.
Module 4: Your sales ecosystem -- Getting your listing onto the right platforms is crucial, but if you want to get the right buyer and the best price here are the other things you can do to empower your house marketing. I cover how your social media platforms, landing pages, listing sites, inspections and ads work together to get a deal on the table. I share what I did and the results I got. I also share what I’d do differently next time.
Module 5: Your social media set up - Instagram and Facebook Marketing basics. This module is designed to cover some of the basics of Instagram and Facebook marketing so that you can hit the ground running.
Module 6: How to handle your marketing during and after the sales process -- Your house will have a digital footprint from now until the apocalypse wipes out the internet. However, you can wrap up your campaign on social media and do so with integrity and grace. Here’s what you need to do before you move on and spend the extra money you just made!
Module 7: Thank you!
Caroline Szellemes McCullough is an award-winning content marketing strategist, author and mentor. She writes for some of the biggest marketing blogs in the world including Social Media Examiner, Content Marketing Institute, Mark Schaefer's blog, and HerBusiness.
PreviewModule 1: Welcome (5:16)
StartModule 2: Who is likely to buy? (9:53)
StartModule 3: How to create sales copy that sizzles (6:14)
StartModule 4: Your sales ecosystem (10:58)
StartModule 5: Instagram and Facebook Basics (9:26)
StartModule 6: Your marketing after the offer (1:46)
StartModule 7: Thank you and next steps (1:01)
Frequently Asked Questions
Marketing your property to the right buyer is easier than you may think, when you have a deep understanding of who will want to purchase your property. If you're keen to explore how, sign up below.