Introduction
Module 1: Who are you talking to? - Identifying Your Audience
Module 2: What does your audience care about? - Core Questions
Module 3: Calling out "The Elephant in the Room" - Objections
Module 4: Leveraging Influence - How to Dig Deeper into Your Audience's Interests
Module 5: How to effectively piggyback off of events, celebrations and commemorations
Module 6: How to write kick-ass headlines, and tools that will help
Module 7: How to get your creative juices flowing and get your content done
